MALLET LONDON CASE STUDY
MALLET LONDON CASE STUDY
112% Increase in revenue
Mallet London, a leading luxury footwear brand that you can see in high end stores across the globe. Following its wholesale success, Mallet embarked on a mission to significantly increase its online DTC sales and solidify its position as an industry leader in the fiercely competitive market.
In Mallets first year of partnering with Moda Digital, online revenue increased 112% and has had successful consecutive growth year on year.
5.86 Facebook Ads ROAS
12 Google Ads ROAS
112% increase in online revenue
The strategy
To tackle the challenge head-on, we initiated our strategy by aligning with key business metrics crucial for Mallets success:
Identifying Target Audience - Understanding the key target audience of the brand.
Marketing Efficiency Ratio - Understanding the efficiency of marketing spend in generating revenue.
Customer Acquisition Costs - Analysing the costs associated with acquiring new customers.
New Customer Acquisition Costs - Focusing on reducing costs related to acquiring new customers.
Lifetime Value - Assessing the long-term value generated from each customer.
Average Order Value - Increasing the average amount spent by each customer.
Conversion Rate - Optimising the rate at which website visitors convert into customers.
Finding New Customers and Audiences
Once we had a comprehensive understanding of these metrics, we began working backward to devise a Facebook (Meta) marketing strategy that would facilitate profitable and efficient scaling while targeting new customers.
What we did
We were briefed to restructure and manage all their paid social across Facebook, Instagram & Google, whilst also providing creative & email marketing support on Klaviyo.
We spoke with the Mallet team to understand business goals in terms of product push and what items had high units and were a focal point across marketing communications.
Then our Paid Social Team restructured the entire account and results started flourishing.
We also consulted on improving their email marketing to help increase the lifetime value and to speed up 2 & 3 purchases within 6 months and the Mallet subscriber base doubled.
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