ICED LONDON CASE STUDY
ICED LONDON CASE STUDY
Iced London is a trailblazing jewelry brand founded by Faris Mohammed, offering unparalleled quality, brilliance, and affordability. With a mastery of moissanite and lab diamonds, Iced London is transforming the jewelry landscape, making luxury accessible to all.
Iced London reached out to Moda Digital to help increase revenue through email marketing.
From Zero to £30k in Just 30 Days. Initially lacking any email marketing strategy, our collaboration saw us implementing 9 flows—5 pre-purchase and 4 post-purchase—within the first month. These flows alone brought in £8,384 (29.92%). Additionally, we sent out 2 campaigns weekly, resulting in £19,636 (70%) in revenue. With the introduction of a popup to bolster their email list, we achieved an impressive 12% sign-up rate. This comprehensive approach led to an additional £30k in revenue, showcasing the rapid impact of our partnership.
167% Increase in revenue through email marketing
Email marketing is fast, cheap and highly profitable, and the ultimate relationship and brand-building tool.
It enables your customers to consistently engage with you and your products, telling you exactly what they want in the data you harvest from their behaviour. No other strategy compares in keeping the conversation going between you and your audience, and we’ll power and maintain this essential dialogue.
The Digital Marketing Association suggests that 66% of customers purchase as a result of an email marketing message. A McKinsey report indicates that email is 40 times more effective than Facebook and Twitter combined in helping businesses reach new customers.
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