GRIID CASE STUDY

GRIID CASE STUDY

GRIID, a rising star making waves in the sportswear scene from the heart Irelands capital. GRIID creates technical sports luxe apparel, combining cutting-edge sportswear and streetwear. Since their launch in 2023, our partnership with GRIID’s winning products and our digital marketing strategy has enabled mass growth month on month.

Catering to a young, trend-savvy audience. Recognizing the brand’s youthful demographic, our marketing agency focused on leveraging platforms where this audience spends most of their time: TikTok and Facebook.

In GRIIDS first months of partnering with Moda Digital, online revenue increased 383% and is on track to have an unbelievable first year in business.

383% Increase in revenue

5.75 Facebook Ads ROAS

8.64 TikTok Ads ROAS

383% increase in online revenue

OBJECTIVE

The primary goal was to increase brand awareness and drive sales within Ireland while laying the groundwork for expansion into the UK market.

The strategy

  • TikTok Ads

    Approach: Leveraged TikTok's robust advertising capabilities to create engaging, visually appealing ads that resonate with GRIID’s target audience.

    Execution: Developed a series of creative, high-energy videos showcasing GRIID’s product line, emphasising the blend of functionality and style.

    Results: Achieved an outstanding Return on Ad Spend (ROAS) of 8. Grew the TikTok following to 30,000 highly engaged followers, significantly boosting brand visibility.

  • Facebook Ads

    Approach: Implemented targeted Facebook ad campaigns aimed at converting potential customers in both Ireland and the UK.

    Execution: Utilised data-driven insights to craft personalised ad experiences, focusing on GRIID’s unique selling points and seasonal promotions.

    Results: Secured a solid ROAS of 5.75, driving significant traffic and sales, and reinforcing brand presence in existing and new markets.

  • Social Media Management

    Approach: Developed a comprehensive social media strategy to maintain consistent brand messaging across platforms, engage with followers, and foster a loyal community.

    Execution: Curated regular posts featuring product highlights with trending audios and behind-the-scenes looks.

    Results: Enhanced brand loyalty and customer interaction, leading to increased brand advocacy and organic growth.

  • Email Marketing

    Approach: Launched an email marketing campaign to grow the subscriber list and retain customers.

    Execution: Offered a 10% discount for newsletter sign-ups and created personalized email flows.

    Results: Achieved high open rates of 60%, significantly boosting customer retention.

Outcomes & impact

  1. Revenue Growth: The combined efforts on TikTok and Facebook ads resulted in a significant increase in sales and brand awareness.

  2. Follower Engagement: The 25,000 followers on TikTok contributed to a lively, interactive community, further amplifying GRIID’s reach through shares and engagement.

  3. Email List Expansion: Rapid growth of the email list due to the 10% sign-up incentive, along with high open rates, showcased the effectiveness of our email marketing strategy.

  4. Market Expansion: Successfully penetrated the UK market, laying a strong foundation for continued growth outside Ireland.

Through a strategic mix of targeted TikTok and Facebook ad campaigns, along with effective social media and email marketing management, we were able to elevate GRIID’s brand presence, engage a broader audience, and drive substantial sales growth. Our approach not only bolstered GRIID's standing in Ireland but also facilitated a successful entry into the UK market, positioning the brand for continued success.

Ready to scale your business?

Looking to generate more sales and increase revenue for your business?

Book in a call today with one of our team and let's discuss what we can do for you through the help of a powerful funnel and ad strategy.

We can run through your current account, provide a full audit and discuss a strategy that will turn your ad spend into sales.

Simply fill in your details using the form and find a suitable time and date to speak with us and let's scale your business!