Generate more sales with
Google Ads

In today’s digital landscape, a well-executed Google Ads campaign can be a game-changer for your business. At Moda Digital Agency, we specialise in creating and managing high-performance Google Ads campaigns that drive targeted traffic, boost conversions, and maximise your return on investment (ROI).

Google Advertising Specialists

Skyrocket your
PPC campaign.

Use a trusted PPC Google Ads Agency today.

What our PPC specialists can achieve

  • Increased ROAS

    Identifying existing &/or new campaigns with opportunities to increase the Return on Ad-Spend. E.g. for every £1 spent on PPC we’d delivery not £5 Revenue but strive for £8-£10. Equally identification of underperforming and wasteful campaigns to enable reallocation of budgets to improve Account level ROAS.

  • Increased Profitability

    Increasing Profitability as an overall objective, can be achieved by modelling and exploring ROAS and Revenue strategies to achieve the optimum Profitability for your Business. E.g. even a company with strong revenue figures, can have poor profitability due to factors such as insufficient ROAS, Margins and Costs.

  • Increased Revenue

    Managing revenue typically involves modelling and effective application of ROAS and Profitability/Margins. Our teams are experts in achieving the optimum Revenue to match your operational requirements for Returns and Profit. E.g. marginally reducing ROAS and % Profit can increase Revenue.

Management Costs & Budgets

As a lead digital advertising agency our teams are constantly adopting and trialling the latest advancements in technology and data management to push the PPC boundaries to the limit in pursuit of performance.

With client PPC budgets ranging from around £750 to £250,000 per month, we aren’t joking when we say we cater for every business large and small, with our PPC teams covering all sorts of industry verticals week in week out.

CAPO - Online fashion brand. Our PPC campaign management saw CAPO triple their average order and increase sales by over 500%.

CASE STUDY GOOGLE ADS

WHO WE HELPED

Our Client

CAPO is an online fashion brand, established in 2017 in the North of England and has risen to the forefront of affordable fashion brands in the UK.

CAPO came to us looking for help growing their sales and their average order values.

Through working with Moda Digital, CAPO was able to massively increase their online sales, triple their average order value and invest more into their advertising for even better results.

What We Achieved

  • 6.76

    Return on ad spend

  • 570%

    Increase in online sales

  • 330%

    Increase in the average order value

The Challenge

CAPO came to us with the objective of driving online sales for their high stock items and new footwear range.

They were keen to increase order volumes as well as improve their return on investment from online advertising. With good customer loyalty and many returning customers, having sight on the lifetime value of customers enabled us to be more aggressive with customer acquisition, primarily through PPC.

Our Strategy

Our long-term PPC campaign for CAPO targeted 3 different areas:

  • Paid search & shopping ads

  • Display & remarketing ads

  • Performance campaigns

We developed a series of campaigns across these Google channels with their own primary objectives, which included selling CAPO footwear & clothing and standing out against competitor brands.

The Results

Our long-term PPC campaign was an undeniable success.

We saw a year on year increase in:

  • 1,425% growth in advertising spend

  • 570% increase in online sales

  • 330% increase in the average order value

  • All while improving the Return on Ad Spend (ROAS) by 15%

  • Engagements across all social media channels

Want to start generating more sales through Google Ads?

Fill out this form and speak to our team of Google Ads specialists.